Be Warm and Be Generous

According to a recent study at Yale University - if you feel warm, you are more likely to be generous and trusting. Part of the research involved giving volunteers a hot cup of coffee or a cold drink and asked them to rate how trustworthy a person looked. Those holding the hot drink rated people as more trusting.

The professor of psychology, John Bargh, who conducted the study says the results show that there is a close connection in our brain between physical warmth and emotional warmth. The insular, which is a walnut sized piece of brain right in the centre, handles the way we perceive physical temperature and how much trust we put in somebody.

So it seems that when you are to make a big decision or a big purchase, such as double glazing, you should refuse that cup of tea and ask for a cold drink instead.


Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google

Tags:

Leave a Reply