Slow Down in the Home Improvement Market
A report from Palmer Market Research, a market research organisation active in the UK building industry,the public sector market for replacement windows continues to offer some business potential. this despite the falling private sector market. Even so, the market for replacement windows in the social housing sector fell by 4% in 2007.
Palmers subdivide the social housing market into a further two sectors:
- Local authorities and Arms Length Management Organisations
- Housing Associations and other Registered Social Landlords
Robert Palmer, who heads up Palmers, says that the overall downward trend masks differences between the two sub-sectors and, although the local authority market is down, the housing association market is buoyant.
His company’s prediction is for a decline in the replacement window market by 5% in 2010, growing to a 6% decline in 2011 and 2012. Palmer is also at pains to point out that exterior doors consistently outperform replacement windows. Based on this fact, he predicts a 3% growth for the exterior door market in 2008, a 2.5% increase in 2009, moving to a slight decline between 2010 and 2012.
He bases these predictions not just on the less saturated market but also on the increased perceived need for home security.
You know, Palmer has a point about home security - so next time, I’ll tell you how our exterior doors can increase the security of your home.
Tags: credit crunch, Home Security